10 Best Tips on How to Make Money in a Recession

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Knowing how to make money in a recession could be the difference between financial success or failure and our editorial details the strategies to make money during downward Economic cycles.

Recessions are a normal part of economic cycles, although their severity and duration can vary depending on how much money is made during this period!

The causes of recessions can be complex and multifaceted, but they often result from a combination of factors:


Economic cycles: Recessions occur as a natural part of economic cycles, which consist of periods of expansion and something that will continue to happen. All Economic growth consists of a downturn or recession as the economy adjusts and corrects imbalances.

Demand and supply imbalances: Recessions can result from significant imbalances between the demand for goods and services and the available supply. Factors such as changes in consumer behaviour, and even technology, can disrupt the economy causing a recession.

Financial crises: Financial crises, such as housing, banking system failures or stock market crashes, can play a role in causing or amplifying recessions. Financial experts study the market to predict this crisis that derives from unsustainable debt levels or the bursting of asset bubbles.

Policy factors: A lot of the recession is determined by Government officials putting policies in place that affects the market.

Sudden changes in monetary policy, fiscal policy, or regulatory frameworks can impact economic activity and potentially lead to a recession. Policy mistakes or inadequate responses to economic challenges can exacerbate downturns.

External factors: Recessions can be influenced by global economic conditions and external shocks. Events like international financial crises, geopolitical tensions, natural disasters, or changes in global trade patterns can have significant repercussions on national economies and contribute to recessions.

10 Best Tips on How to make money in a recession


  1. Leveraging Good Debt – It can be difficult for SMEs to be approved for funding especially in a recession, At Funding Guru, we take a flexible and entrepreneurial approach to business finance decisions. By leveraging good debt, individuals and businesses can access the necessary funds to take advantage of these opportunities and potentially generate substantial returns when the economy recovers.


  1. Invest in recessionresistant industries: No matter the economic climate some industries are recession proof such as healthcare, essential consumer goods, utilities, or certain technology sectors, and consider investing in them.


  1. Start a small business: In a recession, we see various new businesses born due to government incentives, changes in personal circumstances such as loss of job and low barrier to entry of market and less competition. In addition to this, The availability of talented individuals looking for alternative employment contributes to new business ventures.


  1. Provide essential services: Offer services that are in demand regardless of economic conditions, such as home repairs, maintenance, cleaning services, or budget-friendly solutions. Focus on quality and reliability to attract customers.


  1. Explore online opportunities: Start an online business, such as e-commerce, drop shipping, or affiliate marketing. Develop a strong online presence, leverage social media, and offer digital products or virtual services.


  1. Cut unnecessary expenses: Review personal or business expenses and eliminate non-essential costs. Prioritise essential spending and explore cost-saving measures to maintain a healthy cash flow.


  1. Adapt and innovate: Identify changing consumer needs and behaviours during a recession and adapt your business strategies accordingly. The past is often a great indicator of the future, how the vast majority of consumers behave in previous recessions dictates how they will behave in upcoming recessions. Learn the patterns, adapt and thrive.


  1. Freelance: Recessions are a great opportunity to develop and learn new skills which can be applied for financial gain. By freelance your essentially placing your skills for hiring, turning them into cash to hedge against the down cycle. specialised skills will always be in high demand, for lawyers, doctors, engineers and tradespeople.


  1. Invest in distressed assets: During a recession, certain assets may be undervalued or available at discounted prices. Economic downturns can create opportunities to acquire assets at a fraction of their normal cost, allowing investors to capitalise on the mispricing and potentially enjoy higher returns when the market rebounds. Supply and demand my friends! Supply and demand.


  1. Educate yourself: Invest in personal and professional development to enhance your skills and knowledge. Stay informed about economic trends, market conditions, and investment opportunities through research and industry publications.


Bonus: Seek professional advice: Consult with financial advisors or experts who can provide guidance tailored to your financial goals and circumstances. At Funding Guru we offer various different business loans from secured loans and unsecured loans to asset finance.

Speak with us to find the best financial loan plan for you.

Final Words

As the recession subsides, businesses may become more willing to invest in expansion, capital projects, and research and development which is where we come in.

Whether it’s a recession or not funding guru is here to help in all market conditions, with favourable financing options creating an environment that encourages businesses to grow and be innovative.


Jeremy Baker

Jeremy Baker

Expert in content, funding research & finance marketing. Jeremy has over 8 years of experience, providing finance firms with outstanding written content for UK audiences.